https://www.ergostrategy.com.au/blog daily 0.75 2026-03-16 https://www.ergostrategy.com.au/blog/casestudyday2026 monthly 0.5 2026-03-16 https://www.ergostrategy.com.au/blog/rookieoftheyear monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/779e879f-b659-4d86-82ec-d737c7ecb351/Ergo_Jan2025_Nicole_06.jpg Blog - Rookie of The Year Contender - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ergostrategy.com.au/blog/rookieoftheyear-4artk monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762402261068-B7RDE16ANRDSU1N5BCNQ/IMG_6142.jpeg Blog - 2025 Ergo Conference https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762402335462-KBBTTNQO6PUPY76H5FEF/IMG_7478.jpeg Blog - 2025 Ergo Conference https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762402367490-2A5GESSGF0BESUEZKPFR/IMG_8901.JPEG Blog - 2025 Ergo Conference https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762402394742-7I33MZ7ZYCTS8YGX17UV/IMG_8891.JPEG Blog - 2025 Ergo Conference https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762402421462-T1ZYL5G8IIXFH9ZRMWMD/IMG_6162.jpeg Blog - 2025 Ergo Conference https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762402438316-GYCG0DFMT48L50JZ4IDS/IMG_6146.jpeg Blog - 2025 Ergo Conference https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762402467730-83PC4KAYKXVLQND31UFH/IMG_6144.jpeg Blog - 2025 Ergo Conference https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762402555818-FCE3YCDX2FM7XZST889V/IMG_6170.jpeg Blog - 2025 Ergo Conference https://www.ergostrategy.com.au/blog/rookieoftheyear-4artk-bjha2 monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762403448187-9TYJTSNNV6WKI3U82GJZ/Bowling+5.jpeg Blog - Wellness Event https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762403459865-975YZBZLN71O3AADJ0BL/Bowling+7.jpeg Blog - Wellness Event https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762403472764-C6WRKS2XYX3E5CUR0ZVJ/Bowling+9.jpeg Blog - Wellness Event https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762403482188-QUDODHW957VCW97O8B1S/Bowling+11.jpeg Blog - Wellness Event https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762403501725-1G5C3HF168YK41MMZ7ZE/Bowling+13.jpeg Blog - Wellness Event https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762403518816-G2LWVAWAT4O0KG80EV23/Bowling+2.jpeg Blog - Wellness Event https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762403551668-K6C6OPZTJ7XLULSUQZNH/Bowling+12.jpeg Blog - Wellness Event https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1762403530558-8B0AIMJS92XXT2TM6FOK/Bowling+4.jpeg Blog - Wellness Event https://www.ergostrategy.com.au/blog/champainting monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1756776323231-VXN5ZNMMJNOZLZH765AU/IMG_5999.JPG Blog - Champainting https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1756776323091-ODZ13DX4IP37JHRJYDRD/IMG_6001.JPG Blog - Champainting https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1756776348295-YR2Y4Y6MXQBU4H3K76NI/IMG_6002.JPG Blog - Champainting https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1756776373138-CV1522IP5YDCEWFPE5GE/IMG_6008.JPG Blog - Champainting https://www.ergostrategy.com.au/blog/hybridworkinaustraliapodcast monthly 0.5 2025-09-04 https://www.ergostrategy.com.au/blog/hybridworkinaustralia monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/52cdae2b-d4f4-47b5-bb5d-a6a774ee31bc/Icebergs+landscape.jpg Blog - Hybrid work is not just a perk, it’s a priority - Is your business getting it right? Welcome to Ergo’s top 5 insights on Hybrid Work in Australia. We asked Australian workers what they genuinely value about hybrid work—what they’re willing to trade off to keep it, including salary! https://www.ergostrategy.com.au/blog/putting-a-value-on-hybrid-working-gender-pay-gap monthly 0.5 2025-07-16 https://www.ergostrategy.com.au/blog/putting-a-value-on-hybrid-working monthly 0.5 2025-06-26 https://www.ergostrategy.com.au/blog/hikingformentalhealth monthly 0.5 2025-04-08 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/5d0c094b-6dbe-4cd8-b39a-6d350a081d6e/Image+%281%29.jpeg Blog - Hiking for mental health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ergostrategy.com.au/blog/ourteamofexpertsgrows monthly 0.5 2025-04-08 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1744070026698-AW0FX3AKAWU6JCYZ46ZL/Ergo_Jan2025_Andrew_43.jpg Blog - Our team of experts grows https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1744070146157-HT2SXI6P5P0ODS6T4LXH/Ergo_Jan2025_Alicia_02.jpg Blog - Our team of experts grows https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1744070263325-OM8I644KDCODZUYXS8ZF/Ergo_Portraits_Alice_064.jpg Blog - Our team of experts grows https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1744070353950-ZCGHST86HCK0WMIX65XW/Ergo_Portraits_Ed_042.jpg Blog - Our team of experts grows https://www.ergostrategy.com.au/blog/spittomanly monthly 0.5 2024-09-24 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1727135980254-10V8Q1X5L0ZP1GFVYNMD/IMG_5415.jpeg Blog - The Spit to Manly https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1727136303069-TSXJ38SXG8ZIQNHPDFNA/IMG_5419.jpeg Blog - The Spit to Manly https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1727136350703-0RWU71Z99S513VIMK1MU/IMG_5421.jpeg Blog - The Spit to Manly https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1727136680912-L0BG5NB20XJ6HXBY96RM/IMG_5418.jpeg Blog - The Spit to Manly https://www.ergostrategy.com.au/blog/endofyearcelebration monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1705024507891-9AOUHKESTGTKFVK6GSV8/MicrosoftTeams-image+%2815%29.png Blog - End of year celebration! https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1705024696770-2HJV1HEMIR8X0OO3SPOP/MicrosoftTeams-image+%2816%29.png Blog - End of year celebration! https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1705024725653-XT8DXHMU42ZGXLUUKKTM/IMG_2414.JPG Blog - End of year celebration! https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1705024770076-J0QO2A4E9NLK8QBYBR2J/IMG_2420.JPG Blog - End of year celebration! https://www.ergostrategy.com.au/blog/barefootbowling monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698711135903-6LLLSLPZZ4OMKL92WCLZ/IMG_2141.JPG Blog - Barefoot Bowling https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698711153608-ORHAU5OGM1MX1RDOKZPK/IMG_2142.JPG Blog - Barefoot Bowling https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698711173909-A2VCCA0MPY3B2IZEPX52/IMG_2153.JPG Blog - Barefoot Bowling https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698711194547-Q3O4S2VTPEVPUHGRW5XO/IMG_2147.JPG Blog - Barefoot Bowling https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698711216875-V8BZ1Q9T4Z9D73HGZCEG/IMG_2151.JPG Blog - Barefoot Bowling https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698711320881-SC9A387E0D2DMHG6U9PW/IMG_2156.JPG Blog - Barefoot Bowling https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698711438370-3K3HLI03KCQU31JKHT28/IMG_2933.jpg Blog - Barefoot Bowling https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698711462952-43FNUGQL0QWCVNEFHKM8/IMG_2936.jpg Blog - Barefoot Bowling https://www.ergostrategy.com.au/blog/ergooffsitehobart monthly 0.5 2023-10-31 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1697076316874-03021KDV69GEQQQIZKF2/MicrosoftTeams-image+%285%29.png Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1697075692561-34260MMI2FEZA85MUHBU/Hobart_7.png Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1697076003547-Y03R2RVFZINRBOXA1E7W/Hobart_8.png Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1697076070449-3UT18UAI69JUXG8R8LOX/Hobart_9.png Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1697076030957-O6G1I2ZVJUFOV9U3HSRX/Hobart_13.png Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1697076145418-C6PY77W2TDOF8PUQQL07/IMG_2043.JPG Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1697076376558-VLSSCL8RL4E835ZWIV68/IMG_2047.JPG Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1697076488136-01CHLDG4IO5O8OGZBZ9L/IMG_2046.JPG Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698706607938-DPG9TKRYRK1UE1PNWS9T/Mona+porsche.jpg Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698707013192-BOOJGSVFHZ1CUETREWP2/IMG_2779.jpg Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698707060869-1F70V06OGBE72R121TP4/IMG_2769.jpg Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698707097464-TBCNH2VI5SIEULKK6LPX/IMG_2785.jpg Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698707252211-ELJ87E09SHNLYCCZX71N/Hobart_11.png Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698707277772-X4DE3HAN0RFTCSHIP1XF/Hobart_12.png Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698707505519-3F4GFOSYOPDV6T9J5P46/IMG_2038.JPG Blog - Annual Offsite Hobart 2023 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1698707615999-H41ZVPV8HOEUBWNB1QSD/IMG_2039.JPG Blog - Annual Offsite Hobart 2023 https://www.ergostrategy.com.au/blog/ergobenefits monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/60504311-dda0-47d2-8cc0-602348811a65/Screen+Shot+2023-08-03+at+2.11.10+pm.png Blog - The benefits of working at Ergo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ergostrategy.com.au/blog/makinganimpact monthly 0.5 2023-08-03 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/c41bd302-a453-446a-909f-1b41784876ed/In+Market+New+Packaging+July+2023.png Blog - Making an impact with new packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ergostrategy.com.au/blog/corporateresponsibility monthly 0.5 2023-08-03 https://www.ergostrategy.com.au/blog/social monthly 0.5 2023-08-03 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1689216532045-J1Y4SU8LUVUR7WMS4FCM/IMG_1798.JPG Blog - Highlights from our recent social events https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1689216556841-QZQYB386DVQ5AZYRO4KW/IMG_1799.JPG Blog - Highlights from our recent social events https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1689216579886-8R1840PTPH71FHWIHX7Z/IMG_1801.JPG Blog - Highlights from our recent social events https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1689216610747-XTZV650AHWG4A98JDMJ1/MicrosoftTeams-image+%281%29.png Blog - Highlights from our recent social events https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1689216814932-UW5AHIWYN8OBDZANE334/IMG_1837.jpg Blog - Highlights from our recent social events https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1689216892659-LN9WDDPKKYIK4XIJYP4O/IMG_1722.JPG Blog - Highlights from our recent social events https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1689216894776-G5EYZXR4DBYG5JECUUZB/IMG_1723.JPG Blog - Highlights from our recent social events https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1689216945984-6CFYSFGUIP6S5SOJ9I53/IMG_1796.JPG Blog - Highlights from our recent social events https://www.ergostrategy.com.au/blog/enterprise-ethernet monthly 0.5 2023-08-03 https://www.ergostrategy.com.au/blog/women-in-engineering monthly 0.5 2023-08-03 https://www.ergostrategy.com.au/blog/pass-the-time-during-lockdown monthly 0.5 2021-10-10 https://www.ergostrategy.com.au/blog/cocktail-party-playlist monthly 0.5 2021-10-10 https://www.ergostrategy.com.au/blog/covid-lockdown-reading monthly 0.5 2021-10-10 https://www.ergostrategy.com.au/blog/interesting-brands-pet-food-delivery monthly 0.5 2021-10-10 https://www.ergostrategy.com.au/blog/interesting-brands-karst-stone-paper monthly 0.5 2021-10-10 https://www.ergostrategy.com.au/blog/interesting-brands-pledge-for-the-planet monthly 0.5 2021-10-10 https://www.ergostrategy.com.au/blog/category/Ergo+successes monthly 0.5 https://www.ergostrategy.com.au/blog/category/Recommended+articles monthly 0.5 https://www.ergostrategy.com.au/blog/category/Interesting+brands monthly 0.5 https://www.ergostrategy.com.au/blog/category/Ergo+team+activities monthly 0.5 https://www.ergostrategy.com.au/careers daily 0.75 2023-10-13 https://www.ergostrategy.com.au/home daily 1.0 2024-11-21 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632962511111-TOCP78THVT4UIAFC68EG/strategy+research+consulting+company+sydney+australia Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633837136213-K3I0O8QJKWO38L47OR3U/problem+solving+data+analysis+experts+sydney+australia Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633934471978-YLFUNRD93JV4G53V4XBP/iStock-1085457716+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632964501738-78NZBPD9YA05SVF58E0S/pandemic+covid+airline+brand+marketing+strategy Home - Promoting positive environmental choices of flyers to offset emissions See More https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632964757380-N7FPAR9LZ03D3Q6WAVJR/australia%27s+major+supermarket+customer+analysis Home - Increasing advocacy and visitation of Australia’s major supermarket See More https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632964401486-8WJ7GIFBQYJCWW9CUVD3/major+state+bank+branding+brisbane+australia Home - How to attract and keep customers with state-of-the art banking products See More https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632964885523-AQCT4NEJK8AZ2QLPOUKA/customer+behaviour+australian+broadband+network Home - Mitigation strategies to avoid customer churn in the broadband market See More https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633837935944-X5GLEL67A7DIZM9PIG90/technology+telecommunications+consulting+sydney+australia Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ergostrategy.com.au/about daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/acbfda0f-4639-478d-a427-5b967b57a2c4/bespoke+strategic+advice+consumer+strategy+company+australia About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632979511838-56WHINV2XK0JVZXQTP8H/kelvin-li-eBQ7Uzux3qk-unsplash.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1627601433309-ACY4C7XPPL7E340166VX/toby+hill+managing+director+ergo+strategy About - MANAGING DIRECTOR & CO-FOUNDER Toby Hill As one of Australia’s top quantitative researchers, Toby has over 20 years’ experience as an insights supplier with leading agencies in Australia and the UK. Prior to launching Ergo, he led one of Australia’s largest insights agencies, however, he is a hands-on researcher, and most comfortable when working on the largest or most challenging strategic projects. When Toby is not chasing segment and positioning opportunities for clients, he can be found trawling the web for his next weekender passion project now that he has sold his farm and small herd of cows. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1627862449489-MYXWMO2UL51UZEHQ37IA/michelle+godfrey+hill+director+ergo+strategy About - PARTNER & CO-FOUNDER Michelle Godfrey-Hill Having worked with many of Australia’s major FMCG and services businesses as an innovator, workshop facilitator and insights partner, Michelle has a passion for uncovering why people do the things they do, drawing on her 20 years’ experience in research and strategy. She has a keen eye for design and architecture and spends much of her time (year-round) avidly planning where and when the next ski holiday will be... https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1630025653031-WPG13QIYMEWUCSJQMFTP/alice+louw+director+ergo+strategy About - PARTNER Alice Louw As a talented problem-solver who enjoys cutting through complexity to deliver relevant business outcomes, Alice has over 15 years of global insights and strategy experience. She has worked with leading brands across multiple countries, categories and marketing challenges. She is also a yoga and wine enthusiast, a surprisingly complementary combination. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1627626843812-3XCLSXX53KTTXG9H63JG/ed+elias+director+ergo+strategy About - PARTNER Ed Elias Ed has over 12 years’ experience in brand strategy, consumer insight and research across FMCG, media, telecoms, and financial services. Before joining Ergo, Ed worked in specialist branding and innovation agencies, and attests to his love of uncovering quirky human behaviour. He demonstrates his own quirky behaviour by persisting in surfing (despite the lack of any discernible talent) and supporting the Welsh rugby team. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/27939f25-143a-4c81-8419-84fd33952f11/Ergo_Jan2025_Alicia_06.jpg About - ASSOCIATE DIRECTOR Alicia Mintzes Alicia has over 12 years of experience in quantitative, qualitative, and mixed-method consumer research. With a background in inclusive design and design thinking, she is dedicated to providing strategic insights that help businesses optimise their products and services while enhancing customer satisfaction. In her spare time, Alicia likes to maintain her design muscles with crafty endeavours such as restoring mid-century furniture. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/31cafe5a-f119-4e35-9bec-c9120c0149ce/Ergo_Portraits_Laura_40.jpg About - SENIOR CONSULTANT Laura Coultas Laura’s background in law, psychology and strategic consulting has enabled her to integrate a passion for understanding behaviour with a capability for innovative problem solving and distilling complex issues into practical insights. When she is not in the office you are likely to find Laura off running a marathon (don’t hold that against her!) or buying up hotels on Pall Mall. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1627627055668-CLZVW0W3L1A5YRFP751X/samiksha+shrivastava+associate+consultant+ergo+strategy About - SENIOR ASSOCIATE CONSULTANT Samiksha Shrivastava Samiksha is interested in consumer motivations behind purchase, and focused on having these reflected in business decisions. She is experienced in psychological research and is skilled at finding meaning in data. Alongside her work at Ergo she is undertaking a PhD on cognitive developments in childhood. Samiksha loves singing karaoke and writing poems. Fun fact … Samiksha’s name means “analysis” in Sanksrit (which is the ancient language that Hindi is based on). https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/4d56b0f0-95df-4d0f-b3a1-434f8d4493c0/Ergo_Portraits_Amber_14.jpg About - CONSULTANT Amber Wells Amber has a background in Psychology and Marketing with experience across healthcare, energy, and education. She is passionate about incorporating key psychological principles to solve organisational challenges and facilitate growth. Outside of the office, you will find her ambling along Sydney’s coastline, catching the sunrise at Bondi beach, or planning her next winter escape. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/715fa604-79b8-4d8e-b21b-009b73054dbe/Ergo_Jan2025_Andrew_43.jpg About - DIRECTOR Andrew Goodieson Andrew has over a decade of research, strategy and analytics experience across a range of categories and methodologies. Andrew has worked extensively with some of Australia's biggest brands and media companies to evaluate the performance of advertising and sponsorship to maximise their potential. Outside of work you’ll find Andrew at the beach surfing, going for a swim with his family or walking his dog, Apricot. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/86fb15b1-9427-48ea-955c-4046d9a95dd5/Ergo_Portraits_Daniela_19.jpg About - FINANCIAL CONTROLLER Daniela Taylor Daniela has more than 20 years' bookkeeping experience across a range of small and medium-sized businesses in a variety of sectors. Daniela looks after all things financial for Ergo and keeps the office running like a well-oiled machine. When not focused on numbers, you’re likely to spot her chasing her favourite bands around Australia (and the world), watching musical theatre, and running after her new puppy. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/093d5d34-bc39-47d2-9f29-fdc549ed5bd7/Ergo_April23_Prat_04.jpg About - SENIOR ASSOCIATE CONSULTANT Pratyush Mishra Pratyush is a quantitative consultant specialising in finance and analytics. He excels at analysing consumer data and has a keen eye for discovering underlying intricacies and trends. He has industry experience in finance, technology, and media. When he's not crunching numbers, Pratyush enjoys producing podcasts and exploring the great outdoors through hiking and snorkelling. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/f9a82b3a-9e00-453c-93fc-796156fa81a8/Ergo_Portraits_Tommasos_04.jpg About - CONSULTANT Tommaso Bacchi Reggiani Tommaso has a strong analytical and creative mind. His background in business and economics, combined with specialisations in marketing and tech, delivers deep and forward-oriented insights. Tom is super active playing football, tennis, skiing the nearest mountain, or attempting some nose riding on a long, very easy, and possibly left-handed wave. He’s also adept at being a well-travelled hipster with a roman à clef in his hand. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/d9f0e2bd-b21a-45e5-bc4c-2a0696a68830/Ergo_Jan2025_Harry_03.jpg About - SENIOR CONSULTANT CONSULTANT Michael To Michael is intrigued by consumer behaviour and enjoys unravelling complex problems. His experience spans across a wide range of sectors, including globally leading airlines and airports, health and nutrition, FMCG, and wine and spirits manufacturers. Michael likes to unwind by cooking and experimenting with new flavours. He also enjoys street and landscape photography. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/8b8ff690-2578-4c35-b42f-eb338ad4bca7/Ergo_Jan2025_Zac_31.jpg About - ASSOCIATE CONSULTANT Zac Hafner Zac has a forward thinking, analytical and creative approach to consulting. Having studied Economics and Politics, he has demonstrated skills in finding meaning through quantitative and qualitative analysis. He is passionate about emerging tech, finance, business, the environment, and how these areas overlap. On the weekend you will find him surfing, 'meditating' in an extremely hot sauna, or cooking up a feast with mates. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/5686a668-53f6-4992-a68d-86feb63f9a28/ES-Icons-Blue_Profiling.jpg About - ASSOCIATE CONSULTANT Adithi Nomula Adithi is a data scientist, specialising in machine learning models that turn data into powerful predictions. Exploring the intersection of technology and human behaviour, Adithi brings a curious, analytical mindset to every challenge. Outside of work, she enjoys walking her dog, hitting the gym, and bring her competitive edge to the netball court. https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/779e879f-b659-4d86-82ec-d737c7ecb351/Ergo_Jan2025_Nicole_06.jpg About - ASSOCIATE CONSULTANT CONSULTANT Amanda Eriksson Amanda has an academic background in political science and international economics and has extensive experience from analysing market and customer data within FMCG and retail. She is expert at solving complex business problems with the help of data and statistics, to facilitate business growth. Amanda is a true (crazy) plant lady and has more plants in her apartment than square meters. https://www.ergostrategy.com.au/contact daily 0.75 2021-09-29 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1630395812970-UVBKDZMU39ZP7P2QTPQJ/ErgoStrategy_Icon_White.png Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ergostrategy.com.au/work daily 0.75 2021-10-21 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632964501738-78NZBPD9YA05SVF58E0S/sacha-verheij-5bwgW8_9OPs-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632964885523-AQCT4NEJK8AZ2QLPOUKA/good-faces-mwn3Vm-__cU-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632965103824-EQSGVJ9L5ASWFZNE6F8Q/Stocksy_txp163cbcdfVoC300_Large_2821736+copy.jpg Work https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632965211391-6S3IH2B6NVGX55KPGEJB/gaelle-marcel-g917EoHF-Ls-unsplash+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632965900190-RBEQGMWR62DMNS0X315M/scott-blake-ZOiGMIcfXXg-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632965978561-D8A1D3494MJ5H8Y1RN5S/mae-mu-YNMjGIPgD_c-unsplash.jpg Work https://www.ergostrategy.com.au/case-study-aviation daily 0.75 2021-10-21 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633065898951-JGG2GQM1L30GJEFAPWJC/ES-Icons-Blue_Market+share.png Case Study - Aviation https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1634710307747-CDXTJTA4VH429303XM7C/ES-Icons-Blue_Focus+groups+%28online%29.png Case Study - Aviation https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1634710433932-VB2O3SV5RCIP5J2BIKO9/ES-Icons-Blue_Trends.png Case Study - Aviation https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1634710477305-IE22A1WJZ53EGMXCIHBU/ES-Icons-Blue_Online+survey.png Case Study - Aviation https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1634710514804-QTLY7LWFEC5BXXSWTJX5/ES-Icons-Blue_Bar+chart+with+line.png Case Study - Aviation https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/837a19d4-d1bc-48bb-aee1-5c2401c4d8d5/will-turner-qtWJw4MdF5Q-unsplash.jpg Case Study - Aviation - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/2c7bab79-a3a3-4a2d-9c23-6064fa420b31/frequent+flyer+longitudinal+study+and+shifting+behaviours Case Study - Aviation - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/9e365a15-e636-442c-aa8d-87db5e255429/aviation+key+performance+criteria Case Study - Aviation - Make it stand out Image caption goes here https://www.ergostrategy.com.au/terms-conditions daily 0.75 2021-09-30 https://www.ergostrategy.com.au/privacy daily 0.75 2021-10-07 https://www.ergostrategy.com.au/404-error daily 0.75 2021-08-02 https://www.ergostrategy.com.au/corporate-responsibility daily 0.75 2022-11-28 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633566881797-HS1NHCT1M9DIVEXK3TE3/ES-Icons-Blue_Individual_great+barrier+reef.png Corporate Responsibility https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633566906627-7JMEABNQ64TAAM4CSVOE/ES-Icons-Blue_Individual_native+plants.png Corporate Responsibility https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633566956131-MTN4DL65ZDBAHINE0EE5/ES-Icons-Blue_Individual_carbon.png Corporate Responsibility https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633567157560-LAWAPJVLVPWRRBCIQTDI/ES-Icons-Blue_Individual_native+animals.png Corporate Responsibility https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632984432492-R1H7C8N6QX735F8ZKA7D/save+the+great+barrier+reef Corporate Responsibility https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633565857585-S56AZFB83OUDO8W5W58F/Regenerative+agriculture+reafforestation+carbon+sinks Corporate Responsibility https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632984520025-WPPVWUT2IJ39YITKOXMO/urban+greening Corporate Responsibility https://www.ergostrategy.com.au/services daily 0.75 2021-10-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Services https://www.ergostrategy.com.au/case-study-professional-services daily 0.75 2021-10-20 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066341747-6PWAOLPIALVXN77GU8UO/ES-Icons-Blue_Stake+holder+interview.png Case Study - Professional Services https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066697546-DISLQ83VJ524OLT10V4D/ES-Icons-Blue_Online+survey.png Case Study - Professional Services https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633065898951-JGG2GQM1L30GJEFAPWJC/ES-Icons-Blue_Market+share.png Case Study - Professional Services https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066386693-WF5OH9JPFDGYWG5UTMB5/ES-Icons-Blue_Bar+chart+with+line.png Case Study - Professional Services https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066230427-TDFPZMP0D5RC3P2VJVZM/ES-Icons-Blue_Customer+journey.png Case Study - Professional Services https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633565596189-9NTCS37IFRKMND8MKFWL/christopher-burns-8KfCR12oeUM-unsplash.jpg Case Study - Professional Services - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632977810505-YM9073VZT0D8F1EHQZTS/linkedin-sales-solutions-wS73LE0GnKs-unsplash.jpg Case Study - Professional Services - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633838243614-6T5WM0SJML66ZBY1FF4P/customer+segmentation+modelling+pricing+strategy Case Study - Professional Services - Make it stand out Image caption goes here https://www.ergostrategy.com.au/case-study-banking daily 0.75 2021-10-20 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1634711976634-8Z5FLAZ87R5L00R1L9NK/ES-Icons-Blue_Online+survey.png Case Study - Banking https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1634712001759-BWNHZO88XY8V0P04DKEF/ES-Icons-Blue_Focus+groups+%28online%29.png Case Study - Banking https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1634712031811-5AP7KV3HCISHJ54K8WLN/ES-Icons-Blue_Analyse.png Case Study - Banking https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633564580100-GNUIV8OT38R4ED4HWD3E/brisbane-local-marketing-RJII3O7CTeo-unsplash.jpg Case Study - Banking - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633564680339-XR59L9WIZ1ZVYZP7GOKQ/rupixen-com-Q59HmzK38eQ-unsplash.jpg Case Study - Banking - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632976746108-23928APSQFC21W0LRJLH/branding+focus+groups+finance+branding Case Study - Banking - Make it stand out Image caption goes here https://www.ergostrategy.com.au/case-study-supermarket daily 0.75 2021-10-20 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066230427-TDFPZMP0D5RC3P2VJVZM/ES-Icons-Blue_Customer+journey.png Case Study - Supermarket https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633065898951-JGG2GQM1L30GJEFAPWJC/ES-Icons-Blue_Market+share.png Case Study - Supermarket https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066263221-OIHANLOTPSDSKMWDNSEH/ES-Icons-Blue_Co-creation.png Case Study - Supermarket https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632976303768-LL737LVAAWL86SMDYG8M/scott-warman-NpNvI4ilT4A-unsplash.jpg Case Study - Supermarket - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632976355443-EGJ9UV8K0KXGRYRR4WIL/priscilla-du-preez-L3lznpRPZbI-unsplash+%281%29.jpg Case Study - Supermarket - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632976400386-1QM0UPTBM0TO9PT3PBSH/grocery+retail+advocacy+and+patronage Case Study - Supermarket - Make it stand out Image caption goes here https://www.ergostrategy.com.au/case-study-broadband daily 0.75 2021-10-11 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1627875178788-NA4GE1PFZT33MQC2SDRE/ES-Icons-Blue_Market+share.png Case Study - Broadband https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066320572-T7FJX4VCDKK7AB3N3DJ2/ES-Icons-Blue_Focus+groups+%28offline%29.png Case Study - Broadband https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066341747-6PWAOLPIALVXN77GU8UO/ES-Icons-Blue_Stake+holder+interview.png Case Study - Broadband https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066474278-6V9OK3S167Z1PWUZPT8M/ES-Icons-Blue_Donut+chart.png Case Study - Broadband https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066154218-V8SFIBBZFB3BPL92P9IN/ES-Icons-Blue_Launch.png Case Study - Broadband https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632976895196-LXN95NHN2648N4UAEU3P/Copy+of+sergey-zolkin-_UeY8aTI6d0-unsplash.jpg Case Study - Broadband - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633564827379-CS28576378M43EWZV8SJ/uriel-sc-11KDtiUWRq4-unsplash.jpg Case Study - Broadband - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633934381123-GO94QXZ1R1LNHQE59BWS/iStock-1185878317.jpg Case Study - Broadband - Make it stand out Image caption goes here https://www.ergostrategy.com.au/case-study-alcohol daily 0.75 2021-10-20 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066553512-N3HJHDRLIX7ZJ2UQ86RF/ES-Icons-Blue_Target.png Case Study - Alcohol https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066576456-T0N3AOMZ30NW1DWBQ8JR/ES-Icons-Blue_Ideate.png Case Study - Alcohol https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066386693-WF5OH9JPFDGYWG5UTMB5/ES-Icons-Blue_Bar+chart+with+line.png Case Study - Alcohol https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066405742-MTH8FYOLXB65TZ46Q0GB/ES-Icons-Blue_Focus+groups+%28online%29.png Case Study - Alcohol https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633066341747-6PWAOLPIALVXN77GU8UO/ES-Icons-Blue_Stake+holder+interview.png Case Study - Alcohol https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632977455910-DJ6L9LJRVDPDKJHXZI40/hermes-rivera-aK6WGqxyHFw-unsplash.jpg Case Study - Alcohol - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1632977486951-NMHXEVKHQZH3NAGBRNCA/christiann-koepke-szqxBF4OUsc-unsplash.jpg Case Study - Alcohol - Make it stand out Image caption goes here https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1633565324712-SA70M8HARDIX54JYZ7AB/data+integration+analysis+australian+alcohol+retail Case Study - Alcohol - Make it stand out Image caption goes here https://www.ergostrategy.com.au/disclaimer daily 0.75 2021-10-13 https://www.ergostrategy.com.au/newdevelopmentsresearchreport daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/a69242bd-748d-4717-be06-a5218ba5d4f0/iStock-2154342532.jpg nbn New Developments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ergostrategy.com.au/hybridworkinaustraliaresearchreport daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/1752558325282-FBHXF7HSDA1A6GWPE76C/Icebergs+landscape.jpg Hybrid Work in Australia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ergostrategy.com.au/wowpresentationsai daily 0.75 2025-10-08 https://images.squarespace-cdn.com/content/v1/60b8173ab474cb68b19c2eb0/553b7636-7062-444c-b442-420b1f63e967/icebergs-gif.gif Wow Presentations AI - Who’s swimming rather than working? “On the days I work from home, I save two hours by not commuting, which lets me get significantly more done during regular office hours.”